KSS has the capability to answer a wide range of business and marketing issues in the pharmaceutical industry.  We can conduct in-person and phone interviews and online surveys with physicians, nurses and other medical professionals as well as patients and consumers.  We have experience researching the opinions of professionals working in doctors' offices, hospitals and managed care companies.  We strive to provide insightful information in a realistic timeframe and at a reasonable cost.

1. New Product Development

• Concept Test
• Sales Forecasts
• Ad Testing
• Marketing Strategy
• Brand Name Research
• Pricing/Coverage Research

2. Growth and Mature Brand Research

• Strategy Validation
• Advertising Effectiveness
• Web Marketing Analytics
• Promotion Evaluation
• Volume Drivers
• Opportunity Analysis
• Loyalty Tracking
• Awareness Tracking

3. Declining Brand Research

• Lifecycle Planning Evaluation
• Market Structure Analysis
• Opportunity Analysis
• Line Extension Impact