SWOT Analysis, Competitive Intelligence, and Market Research

What We Do

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Market Analysis ~ Product Testing ~ Market Segmentation

Most of what we do is custom designed to address the specific business questions of the client.  We will use a variety of internal and external data sources to answer the questions completely.  We take a strategic, big picture approach to gathering the key information required so that you can be confident that the answers address your short term and long term business/marketing questions. Some of our services include:

  • In Home Product Testing
  • Strategic Planning & Research
  • Market Opportunity and Industry Profiles
  • Consumer Insights & Understanding
  • New Business Opportunity Reviews
  • Pharmaceutical Market Research
  • Business and Competitive Intelligence
  • Consumer/Market Segmentation
  • Price Elasticity
  • Brand Reviews/Brand Planning
  • Promotion/Advertising Effectiveness
  • Focus Groups
  • Online Surveys
  • Customer Satisfaction/Loyalty Tracking
  • Forecasting/ROI Analysis
  • Meeting Facilitation
  • Data Supplier Contract Negotiation
  • Loyalty Database Design
  • Panel Design
  • and more

Please call us to see how we can answer your toughest business issues. 248-444-5283

 
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